Professional Summary
For over three decades, I’ve channeled my passion for marketing and media development into driving transformative change and crafting meaningful solutions across diverse industries. I take pride in my ability to energize top-line revenue, spark fresh, profitable ideas, and implement customer-first strategies that lead to lasting, sustainable growth.
I’m a persuasive communicator and a natural leader, skilled in team management and committed to ongoing learning. I bring strong administrative skills, build lasting relationships, and tackle complex challenges with a problem-solving mindset—to support organizational success.
Todd Salmon
MARKETING, MEDIA DEVELOPMENT, AND STRATEGIC LEADERSHIP
Phone:
574-606-9538
Email:
Address:
169 Bank Street
Elkhart, IN. 46516
WORK HISTORY
September 2022 – Present
Executive Producer
Director of Media Development
ABI Attachments, Mishawaka, IN
In my current role, I take the lead in shaping the strategy, development, and production of multimedia content that elevates ABI’s products and brand. I oversee the creation of video, digital, and interactive media for multiple marketing channels, ensuring that each piece aligns with our business goals, captivates audiences, and enhances brand visibility. Working closely with the CEO, marketing team, external production partners, and our in-house creative talent, I strive to deliver high-quality, forward-thinking content that truly resonates.
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Performance Highlights​
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• Led the successful introduction of three new product lines, contributing to business growth and market expansion
• Increased quality lead generation by producing compelling video content for web, social media, podcasts, and targeted ad campaigns
• Established an efficient system to manage and organize over 50,000 media assets
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• Implemented a streamlined marketing project management process for improved efficiency and teamwork
July 2021 – July 2022
Director of Media Development
Jayco, Middlebury, IN
At Jayco, I took the lead in crafting and executing media strategies designed to boost brand awareness, spark customer engagement, and drive sales growth. I guided the production of multimedia content, oversaw digital marketing campaigns, and streamlined media asset management—ensuring our RV products and brand story shined through. By working closely with cross-functional teams, I made sure our messaging was both compelling and consistent across every channel, from social media and websites to video and print.
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Performance Highlights
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• Led the creation and launch of the new Entegra Motorcoach logo, setting a fresh visual direction
• Developed a luxury visual style for Entegra’s video content, reflecting the brand’s premium qualities
• Designed a more immersive method for capturing and showcasing 360° virtual tour photography
• Reinvigorated stakeholder interest in using lifestyle photography and video to strengthen brand storytelling
May 2019 – May 2021
Senior Marketing Strategies Lead
ABC Companies / Van Hool Motorcoaches,
Winter Garden, FL
In my role as a senior marketing leader, I shaped and evaluated strategies, plans, and tactics that directly supported the goals of our sales, parts, service, finance, and recruiting teams. By working together with stakeholders, internal teams, and brand partners, I ensured that every initiative made a measurable difference for ABC Companies.
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Performance Highlights
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• Launched the nationwide #WhyIDrive campaign, attracting a new generation of motorcoach drivers
• Led the creation of an enhanced website featuring an e-commerce parts store, dealer portal, and motorcoach marketplace
• Transformed the company’s tradeshow presence into an immersive and engaging experience for attendees
• Spearheaded the introduction of the industry’s first all-electric motorcoach, setting a new standard for sustainable transportation
• Steered the company through the COVID recession by implementing strategic market positioning and innovative initiatives that maintained stability and growth
May 2017 – April 2019
Senior Director / Creative Services
The WSBT Stations, Mishawaka, IN
I joined Sinclair Broadcasting’s largest television hub to elevate and streamline the production and visual quality of on-air commercials, promotions, and marketing. By working closely with clients and collaborating with in-house producers, I found creative solutions that enhanced the impact of each commercial, promotion, as well as both short and long-form programs—ensuring our broadcast content truly resonated with viewers.
February 2016 – May 2017
Marketing / Media Consulting
Salmon Media Solutions, Elkhart, IN
I worked as an independent consultant, offering clients a full range of creative and strategic services—from video production and still photography to print design, web development, and overall marketing strategy.
April 1997 – February 2016
Executive Producer / Director of Marketing
LeSEA Broadcasting Network,
South Bend, IN
At LeSEA, I took pride in leading the creation and execution of integrated marketing strategies that connected with audiences and drove meaningful revenue growth. By closely collaborating with sales, programming, content distribution, and external partners, I ensured our marketing efforts were always in sync with the business goals of the LeSEA Network. My focus was on amplifying brand visibility, enhancing ratings performance, and fostering strong advertising partnerships. Working together with internal teams and stakeholders, I optimized marketing plans to make a real impact across all platforms.
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Performance Highlights
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• Partnered with the Israel Ministry of Tourism to inspire and increase travel from the U.S. to Israel
• Directed marketing efforts for a diverse range of television stations, in the US, internationally, DirecTV, Dish Network, and shortwave
• Managed a $26 million budget for the successful transition from analog to digital broadcasting
• Coordinated and managed live event productions
February 1987 – April 1997
Senior Editor / Producer
Golden Dome Productions
University of Notre Dame
South Bend, IN
I was honored to be recruited by the University of Notre Dame to help build an in-house video production company from the ground up. I spearheaded the design and installation of two of the nation’s first component/digital editing suites and introduced the first AVID non-linear editing suite outside of Chicago. It was incredibly rewarding to collaborate with clients ranging from local organizations to national and international partners, producing an array of impactful content, including short and long-form videos, programs, and documentaries.
EDUCATION
Purdue University, West Lafayette, IN
COMMUNICATION STUDIES
Marketing / Public Relations / Business Management
SKILLS
Photography and Videography
Aereal and Motion Controled Cinematography (Drone Operation)
Digital Technology Proficiency
Graphic and Visual Design
Web Design and User Experience (UX) Development
360-degree Imagery and Virtual Tours
EXPERTISE
STRATEGIC MARKETING PLANNING AND EXECUTION
I thrive on crafting tailored marketing strategies that not only align with business goals but also resonate with target audiences. With a focus on creativity, data-driven insights, and a clear vision, I’m passionate about turning ideas into actionable plans that drive growth and create lasting impact.
BRAND STRATEGY AND DEVELOPMENT
I’m passionate about shaping and growing brands that leave a lasting impression. By combining strategic planning, creative storytelling, and market insights, I work to build authentic connections with audiences, strengthen brand identity, and drive long-term success.
CONSUMER INSIGHTS AND MARKET ANALYSIS
I excel at uncovering valuable consumer insights and analyzing market trends to inform strategic decisions. By diving deep into data and understanding audience behaviors, I help businesses identify opportunities, refine their strategies, and stay ahead in competitive markets.